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The Brand is King - Are You a Worthy Subject? Franchising is a successful and growing business model because it builds loyalty to a brand, not just loyalty to one location. For franchisees, a well-maintained franchise in another city can positively impact their own business. The downside: should a customer have a bad experience at someone else's location, he or she will likely avoid yours, too. Franchisors know this, so many have developed detailed standards franchisees are expected to follow. Both franchisors and franchisees have found ways to measure if these standards are being implemented, but too often, they rely solely on methods that measure customer feedback.Source: http://ezinearticles.com/?The-Brand-is-King-Are-You-a-Worthy-Subject?&id=1363107 |
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