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2 Little Words That Work Marketing Magic

In his classic best-seller, "How To Win Friends And Influence People," Dale Carnegie's second chapter is entitled The Big Secret of Dealing With People. The secret is summed up in this principle: Give honest and sincere appreciation. Carnegie said there is only one way to get anybody to do anything -- by making the person want to do it.

Source: http://ezinearticles.com/?2-Little-Words-That-Work-Marketing-Magic&id=66156

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