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What is a Personal Brand?

Often times, people confuse branding with marketing and promotion. Branding is more than creating a marketing campaign, designing a fancy logo, creating a 30-second elevator speech, coming up with a slick slogan, producing a colorful brochure, or executing a direct mailing package. Those promotional tools are important and, if well implemented, can create high visibility. But branding is a much larger task. It has to do with identifying individual uniqueness, creating an aura about your identity, tapping into your potential and making something meaningful.

Source: http://ezinearticles.com/?What-is-a-Personal-Brand?&id=1380000

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