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Quick! Who Invented Coca-Cola? When you're branding a product, it is essential to ask whether promoting your name along with what you're selling is necessary, or even desirable. For example, Polo is a brand name used for a certain clothing line and auxiliary items created by Ralph Lauren. When Polo was first on the market, Mr. Lauren's name was invisible. Instead, the logo that appeared on the front of every Polo shirt, depicting a polo player, was sufficient to carry the brand identity forward, says this top speaker, best-selling author, and internationally sought after consultant.Source: http://ezinearticles.com/?Quick!-Who-Invented-Coca-Cola?&id=2264277 |
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