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Brand Translation - Packaging Design Differences Between China and the West Is a product still the same without its packaging? Packaging design represents what the brand stands for as much as other elements of the brand visual identity do, and in certain cases the packaging is almost as important as the product itself. After all, what would Coca Cola be without its famous bottle? This article is an in-depth look at packaging design differences between China and the West related to colour choice, labels, images, shapes, etc.Source: http://ezinearticles.com/?Brand-Translation-Packaging-Design-Differences-Between-China-and-the-West&id=2287096 |
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