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Your Sales and Marketing - How Duck Hunting Can Improve Your Results

"Marketing is spreading out corn for the ducks to eat, preferably with glue on their feet. Sales is taking a shotgun and shooting the sitting duck." -Eli Goldratt It's obvious. Marketing is bringing them in. Sales is getting them when they're close. But in our chaotic, multi-tasking, unfocused, fighting fires, slaying dragons, keeping the business running kind of days our execution of the obvious goes askew and we get into trouble.

Source: http://ezinearticles.com/?Your-Sales-and-Marketing-How-Duck-Hunting-Can-Improve-Your-Results&id=1019675

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