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Learn Marketing Essentials From Infomercials

Anyone who has ever watched those interminable retails ads that run on late-night TV (they're called infomercials in the US) will have been amazed that people stay up late to watch them then actually purchase they don't need and probably don't want, using their credit cards. And yet infomercials work, and they work exceptionally well. I believe that is because the technique encompasses all the elements of great marketing.

Source: http://ezinearticles.com/?Learn-Marketing-Essentials-From-Infomercials&id=1021937

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