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Increase Profits by Marketing to Existing Customers

Business owners want more leads, more customers, more sales. It sounds logical: attract more customers and more sales will follow, leading to increased profits. But is this the best way to maximize profits? Sometimes it's difficult to see the forest for the trees.

Source: http://ezinearticles.com/?Increase-Profits-by-Marketing-to-Existing-Customers&id=1016552

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