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7 Myths About Marketing in Economic Downturns

In an ideal world, marketing activity would be self supporting, always pay back multifold what it costs to execute, and be effective in reaching every potential buyer in the appropriate sector all the time. But in the world where the sky is blue, marketing activities are driven by several factors.

Source: http://ezinearticles.com/?7-Myths-About-Marketing-in-Economic-Downturns&id=1024110

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