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Small Business Marketing - How Well Do You Know Your Customers?

To know your customers is to really know how they think, feel and behave towards your small business and your competitors. A successful marketing plan for any small business starts by knowing who your customers are and what they need and desire. There is no point wasting valuable time and money marketing your small business to people who aren't interested in what you are selling. You need to communicate with the people who matter most to your business and do it better than your competitors

Source: http://ezinearticles.com/?Small-Business-Marketing-How-Well-Do-You-Know-Your-Customers?&id=1021531

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