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Branding Efforts Drive Sales When Combined With Direct Response The term "Branding" has been in use in American marketing vernacular since the 1800s, first being used for cattle in the west to identify members of the herd belonging to a single owner, but branching out to consumer goods shortly thereafter. Brands can be a symbol, a word, a name, even a graphic element (think the Nike swoosh), but each brand carries a set of characteristics that are brought to mind whenever someone sees it.Source: http://ezinearticles.com/?Branding-Efforts-Drive-Sales-When-Combined-With-Direct-Response&id=1020037 |
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