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A Direct Response Agency Must Think Like A Consumer This article is about the need for advertising executives to adapt to the changing media buyer of today. Influenced primarily by internet marketing, today's media buyer's expectations are higher than before and in order to succeed, we must be aware of these changes and understand their point of view. Practicing empathy and providing answers relative to our trade is the key to serving clients' needs profitably.Source: http://ezinearticles.com/?A-Direct-Response-Agency-Must-Think-Like-A-Consumer&id=1014563 |
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