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CBS launches ad network focused on college sports

CHICAGO (Reuters) - CBS Corp on Wednesday announced the launch of an online ad network focused on college sports, in a move to entice media buyers to spend more money with the television broadcaster by offering them a way to more effectively target young, male fans.


Source: http://feeds.reuters.com/~r/Reuters/InternetNews/~3/295135122/idUSN2139155420080521

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