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Lego wants to build business with girls

BILLUND, Denmark (Reuters) - Nine-year-old Ida Fraende, who likes to play with Lego bricks, is not so unusual in Scandinavia but globally speaking she is not typical: Jorgen V. Knudstorp hopes to change that.

Source: http://feeds.reuters.com/~r/Reuters/InternetNews/~3/246471220/idUSL2782898520080306

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