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Google housecleaning explains ad drop: comScore

SAN FRANCISCO (Reuters) - Google Inc's ongoing efforts to improve the effectiveness of advertisements it shows viewers is largely responsible for a sharp drop in a key ad sales measure from Web researcher comScore Incthat spooked the market earlier this week, comScore said on Friday.


Source: http://feeds.reuters.com/~r/Reuters/InternetNews/~3/243470631/idUSN2921770220080229

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